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Technology

NSGA OFFERS STORE AUDITS FOR MEMBERS

MOUNT PROSPECT, IL (May 14, 2018) – The National Sporting Goods Association (NSGA) invites member shop owners to learn how they can transform their stores into the best possible shopping environment. Matt Nurre, president of Chicago-based Retail Design Source, will speak at the NSGA Management Conference & Team Dealer Summit Tuesday, May 22, and will offer three personalized store audits in partnership with NSGA. Nurre will visit each of three stores and offer his...

5 Trends in Great Display Content for Your In-Store Content

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digitalcontent marketing has taken over the role traditional advertising used to fill. Simply having content is not enough though; businesses need to have a content strategy, too. Consumers expect businesses to be authentic about their ideals, and a well-thought out content strategy should represent these beliefs transparently. Marketing is about telling a story, and understanding the growing...

NSGA WELCOMES BEST-IN-CLASS SPEAKERS TO 54TH ANNUAL MANAGEMENT CONFERENCE & 20TH ANNUAL TEAM DEALER SUMMIT

MOUNT PROSPECT, ILLINOIS (March 13, 2018) – The National Sporting Goods Association (NSGA) is pleased to announce its impressive speaker lineup for the 54th Annual NSGA Management Conference & 20th Annual Team Dealer Summit on May 20-22 at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida. Experts from innovative companies will lead discussions on key issues facing sporting goods business owners today. After a keynote address on Monday morning from Michigan...